WDW Event Survey Who are you?(Required) A Millenial NRO Staff Key Attendance FactorsWhat are the most important factors that determine attendance at NRO concerts?Programming/repertoireSocial experienceTiming of event (length and/or start time)PriceTarget DemographicWhat is the primary audience we are hoping to attract with this new type of event?FamiliesYoung professionalsSummit County localsBusiness ownersIntended OutcomeWhat is a realistic outcome we can hope to achieve by introducing the new series? Assume a time frame of 2 seasons.Raise awareness of NRO by engaging a new demographicAttendees buy a ticket to a pops event (film, 7/4, Topilow Pops)Increase attendance among <40Create new partnerships in communitySpecial FeaturesWhat special features at these events would create the biggest opportunity to achieve our intended goals?Front of House Experience: iFurnish lobby, satellite bar, string quartet with pops arrangement, instrument petting zooMusician Interaction: promote the opportunity to meet and interact with the orchestra before the eventDate Night: create a "date night" atmosphere with potential drink promotions/partnerships, promote child care partnerFamily Friendly: expanded children's activities, special family pricing, instrument petting zoo
